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Jul 21 2015

Tech Tuesday – 3 Mobile Apps You Should be Using

3 Mobile Apps You Should be Using

Millions of mobile applications have been created to date, and hundreds of thousands are downloaded per day. With the overwhelming amount of apps available, it may sometimes be difficult to find the ones that are actually useful and effective in real estate. Luckily, we found some of them for you.

 genius scan app
 1.  Genius Scan

This app turns your phone into a portable scanner!  Genius Scan scans documents and saves them directly to your phone as JPEG or multi-page PDF files.  For agents or brokers who need to send time-sensitive contracts, sales agreements or even handwritten notes, this is the perfect app.  Compatible with iPhone, iPad, and Android devices.  

cloze app 
 2.  Cloze

Don’t miss the opportunity to strengthen your relationships with your contacts!  Cloze organizes your contacts from social networks and email according to who matters most to you.  Your contacts are tracked by message, tweet, social post, or even job change so you always know when and how to connect with them.  Compatible with iPhone, iPad, and Android devices.

mailtracker app 
 3.  Mailtracker

This app monitors your email analytics, allowing you to see if and when your email messages are read.  Mailtracker also monitors how many times the email was viewed, and for how long it was viewed; it even shows what device the email was opened with.  Convenient “call” and “reply” buttons are included in the app so you can take immediate action.  Compatible with iPhone and iPad.

 

Have you ever used any of these apps?  If so, what was your experience?  Do you have any other great app suggestions?  Let us know!


Originally posted at: Lafayette Real Estate News

Written by Nicole Trumps · Categorized: Active Rain

Jul 20 2015

How to Make a Raised Garden Bed the Easy Way!

Gardening Tip:

Raised garden beds are a great idea, but most of us lack the skill or time to make one out of wood.  That’s when cinder blocks come to the rescue!

After you’ve got a level place to start your garden, the rest is pretty simple!  Just place the blocks in whatever fashion you like, and line the bottom with cardboard or a piece of plywood.  You can make the bed as big or as small as you want, and it can easily be rearranged later.  Fill the holes with soil and you’re ready to plant!

What’s really awesome about using cinder blocks is that the holes in the cinder blocks make it easier to separate your herbs.

A much easier and less expensive alternative to building a wooden garden bed, this raised garden bed is a fun project that can be completed in an afternoon!


Originally posted at: Lafayette Real Estate News

Written by Nicole Trumps · Categorized: Active Rain

Jul 14 2015

Motivational Monday – Who are You Trying to Prove?

Work for a cause, not applause.

I’ll put this simply:  It doesn’t matter what you’re doing.  If you’re doing it to impress or prove to others your worth, YOU ARE IN THIS FOR THE WRONG REASON.

So, who are you trying to prove?  If that answer is anyone but yourself, it’s time to reevaluate.

 

Starting today, your goal is to tell yourself that you are doing this because you want to.  Because you’re a good person.  Because you care about your work.  Because you have no one to prove but yourself!  You may find that you’ll be more 

 

What is your cause?  What will you prove to yourself?  Let us know in the comments!


Originally posted at: Lafayette Real Estate News

Written by Nicole Trumps · Categorized: Active Rain

Jul 14 2015

Patent Trolls Must be Stopped!

Real estate agents and companies across the country have been receiving letters threatening lawsuits for patent infringement without actually having done so, or realized that they have done so.  It’s not a scam.  It’s patent trolls.

A patent troll is a person or company who creates a strangely particular or vague patent.  The party who creates the strange patent often never actually plans on using it; instead, they wait for other companies or people to use this “patent” and extort them by threatening to sue them for patent infringement.  The company or person who uses this service or feature is now in hot water for infringement for a patent they did not even know existed.

The victim is then either forced to settle or fight to win the case.

The victim typically settles, even if there was no actual infringement, because it’s always the cheapest option. The troll gets money.

If the victim fights and loses, the troll gets money.

But what if the victim wins the case?

Currently in the US, patent trolls are not required to pay legal fees to the victim if they lose the case.  However, next week, a bill will be voted on by Congress to change just that.  In addition to being forced to pay the winning party’s legal fees, patent trolls will also be required to reveal the name of the person or company who will be directly gaining money from the lawsuit.

If this bill is passed, patent trolls may be discouraged from suing companies for fear of losing money.

What can you do to help?  Sign this petition.  Re-blog this post.  Show Congress that this bill is important to you and your company.  Help stop patent trolls!

Click here to learn more about the Innovation Act.


Originally posted at: Lafayette Real Estate News

 

Written by Nicole Trumps · Categorized: Active Rain

Jul 14 2015

Artificial Intelligence Can’t Create Marketing Content

This cannot be stressed enough!  Human connection is what grabs readers’ attention.  Authenticity gains their trust and loyalty.

The purpose of blogging is often lost on the agents who want the benefits of writing without the work. These agents are the ones who subscribe to services that automate posts to social media accounts and the like. I recently read a comment by an agent who suggested marketing content itself could be fully automated using artificial intelligence (AI).

Never gonna happen!

Never.

Ever.

 

Dumb Smart Machines

Let’s assume that the state of AI achieves the ability to actually write marketing content. Then assume you could tell that AI to write about something relevant to your business. In this twisted fantasy, I beg you to envision that the AI is smart enough to get the context of the content it’s writing. That means the AI knows it should alter the content for Silicon Valley which is an entirely different market than, say, Nashua New Hampshire.

Now, the AI has written original content for your blog.

It’s also useless.

Just as useless as the content you posted from a ghostwriter.

Why? Because it’s not from you.

 

Connections Through Words

The point of a blog is to express yourself and connect with prospects or clients. It’s not for everyone which is why a lot of great agents never do it. That’s fine. Faking it is a waste of time.

Consumers can smell BS from a mile away. If you have someone (or AI) write a blog that the connects with consumers it’s not going to be an honest representation of you. When the consumer calls wanting to hear from the person behind the article, they may not hear the same voice on the phone that was in the article.

When that happens, you run the risk of losing them. Plus, it’s not your heart and sentiment in the article. It’s just words, not personal. That’s the point of the article in the first place, to represent you.

 

Skip the ghostwriter.

Give up on the AI fantasy.

Write from the heart and connection with your clients.

 

If you have enjoyed reading my blog, please subscribe HERE!

 Want to know more about me?  Just Google Me! 

 

 Bryan Robertson, CEO | T: 650.799.9951 | Email: bryan@catarra-re.com | Website: http://www.BryanRobertsonHomes.com |CA BRE# 01191946 | Catarra Real Estate, Inc  | 171 Main St #220 | Los Altos, CA 94022

 

 

View Bryan Robertson's profile on LinkedIn

 


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Written by Nicole Trumps · Categorized: Active Rain

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